Sperry Design was honoured to prepare the graphic design work for a large mural installation featuring the images of Alan Syliboy for the Halifax Seaport.
40 Page Visitor Guide for Dufferin County Ontario. The publication features itineraries, events, and a complete list of community services and infrastructure.
Surfing Etiquette Signs for Surfing Association of Nova Scotia at Lawrencetown Beach - The birthplace of Surfing Eastern Canada!
The Queen’s Marque district in Halifax is an iconic and mixed-use development with unprecedented downtown waterfront access. Queen’s Marque features offices, retail, food and beverage, a bespoke hotel, and luxury residences. It has become the quintessential public gathering place in the city.
Queen’s Marque invites visitors and locals to gain a deep connection to Nova Scotia and with each other, as they live, work, and play in a district shaped by stories and traditions of our past.
Materials pay tribute to Nova Scotia’s history: sandstone corresponds to the adjacent institutional precinct, while Muntz metal and timber reference shipbuilding and waterfront wharves. Once used to sheath hulls, Muntz metal was used to ensure ships could better endure harsh seawater conditions.
Sperry Design worked in close coordination with The Armour Group Limited, the developer, to plan and design a vast series of large scale exterior and interior Muntz metal panels that clad the buildings public spaces. The panels are adorned with maritime marks, glyphs and stories that speak to our rich and prosperous seafaring past.
The design is holistically integrated with both the architecture (MacKay-Lyons Sweetapple Architects) and landscape architecture (Brackish Design Studio).
Queen’s Marque honours the spirit of Nova Scotia. The development was shaped by both stories from our past as well as a sense of opportunity for the future. The vibrant site was designed for people to gather and connect.
The interpretation around the site tells an authentic story of Nova Scotia through various design features that are etched with images, symbols, stories and traditions of our past. The interpretive design is holistically integrated with both the architecture (MacKay-Lyons Sweetapple Architects) and landscape architecture (Brackish Design Studio).
Located at Cable Wharf at the bottom of George Street, the Spool Yard at Queen’s Marque tells the story of the Western Union Telegraph Company and the transatlantic cable. In 1913, the Western Union Telegraph Company occupied Cable Wharf and stored its thick, metallic subsea cables which allowed people around the world to communicate more quickly than ever before. This is one of the many stories at Queen’s Marque which is seamlessly integrated with the site, the architecture and landscape architecture.
Exterior Signage Design for Stewart McKelvey’s new Halifax office at Queen’s Marque. Queen’s Marque is located on the historic Halifax waterfront. Considered one of the most progressive new developments in the country, the commercial space at Queen’s Marque is part of a larger waterfront district which features luxury leased residences, a five-star hotel, retail, food and beverage offerings, inspiring public spaces and art installations.
Sperry Design worked in close coordination with the developer to also plan and design a vast series of large scale muntz metal panels that clad the interior lobby of Stewart McKelvey as well as exterior public spaces. The panels are adorned with maritime marks, glyphs and stories that speak to our rich and prosperous seafaring past.
Full brand development, photography, marketing collateral and responsive website design for Modspace - contemporary co-working spaces in prime locations throughout Halifax. Membership based, Modspace includes dedicated desks, private offices, shared spaces, meeting rooms and breakout areas. Fully-flexible elevated environments catering to today’s evolving workspace needs, and supported with premium features, services, IT and access security.
Muir Hotel, situated on Halifax’s waterfront in the downtown core, offers a bespoke hotel experience inspired by the spirit, culture and natural beauty of Nova Scotia. Art and design are a key component at Muir. A large body of original works inspired by Nova Scotia are displayed in the rooms, interiors and outdoor spaces. Sperry Design was commissioned to create several original works of art for its Suites and Guest Rooms. Learn more about the Artists included in the Collection at Muir Hotel & Queen’s Marque District here.
New logo, brand, tagline, print and website development for professional photographer Rob Allen. The logo (brandmark) is thoughtfully and carefully designed to communicate 2 things: His name and his profession.
Build Nova Scotia is the crown corporation responsible for leading sustainable development of high potential property and infrastructure across the province to drive inclusive economic growth.
Peggy’s Cove is one of Nova Scotia’s most iconic attractions and known internationally. It is a unique coastal visitor experience and destination with high levels of visitation. Peggy’s Cove exemplifies the quintessential Nova Scotia that visitors love, and residents cherish. It is also a living community, an active fishing village, and home to year-round residents.
Sperry Design worked with Build Nova Scotia and with the Community over several engagement sessions to design and implement a signage system for the community of Peggy’s Cove. The design intent was to develop a cohesive signage system that improves accessibility, wayfinding & storytelling for residents and visitors. Additionally, our aim was to respect the vernacular of Peggy’s Cove. Signage was designed to integrate into the landscape in a respectful and thoughtful manner. The project was fabricated and installed by our partner Atlantex Creative Works.
Given the Cove’s unique identity as both tourism icon and living community, and the significant challenges caused by its popularity, the project focused on ensuring the continued liveability of the community, while creating a safe, accessible, and engaging experience for locals, visitors, and business operators.
Two National Historic Sites. The Mi’kmaq of Metepenagiag have lived in this place since time immemorial. It has been handed down to them through generations of oral history.
The Augustine Mound is a cemetery dating back to over 600 BC. The rich archaeological record includes well preserved textiles and basketry, ornaments of Lake superior native copper, Ohio fireclay pipes, and distinctive Adena-type stone tools. Today, the Augustine Mound remains as an exceptional and enduring expression of spirituality for the Metepenagiag Mi’kmaq Nation.
The Oxbow site is one of the largest pre-contact archaeological sites in the Maritimes and has witnessed over 3,000 years of continuous settlement. For the past three millennia, Aboriginal people have repeatedly come to Oxbow in the Miramichi River to fish, hunt, and gather plants. Seasonal flooding covered their camps with silt, preserving evidence of the everyday life of the inhabitants, including stone tools, ceramics, and fire pits. The site is of lasting significance for the Metepenagiag Mi’kmaq Nation, whose ongoing responsibility as caretakers has ensured its continued existence.
This project was beautifully fabricated and installed by Atlantex Creative Works.
The Village of Blackville is situated along the banks of the beautiful Main South West Miramichi River. Incorporated as a village in 1966, Blackville has a population of 958 and has had a long history related to forestry and salmon fishing.
Blackville is considered the "Salmon Fishing Capital of the Miramichi". For thousands of years, this watershed, has been a gathering place for huge numbers of spawning Atlantic salmon, and one of the largest Atlantic salmon runs in all of North America.
Visitors can explore Blackville's trail system that now features a self-guided interpretive walk that explains how the Miramichi watershed is a lifeline for the Atlantic salmon and other fish species, as well as local wildlife, and the people that live here. Visitors will also shiver to the bone-chilling tale of an unfortunate logging camp cook who haunts the forests of the Dungarvon River.
Sperry Design is featured in the Way of the Sign III published by Artpower International available on Amazon. Way of the Sign III offers a great variety of magnificent architectural examples that demonstrate the essential characteristics of good signage: excellent design, integration within the space and functional communication.
Kouchibouguac National Park hired us to refresh its site messages and improve its overall visitor experience. The previous interpretive panels were outdated and in poor condition. Our scope was to replace all of the park’s exterior panels with new exterior exhibits and interpretive nodes that engage visitors and help them connect with the Park. The turn-key project required concept design, content development, detailed design, and fabrication of all interpretive elements.
Kellys Beach Boardwalk is without a doubt the most travelled trail in the Park. As well as providing access to Kellys Beach, this trail also helps visitors understand the evolution of the barrier island dunes and the various ecosystems that exist in Kouchibouguac National Park.
Visit our additional work in Kouchibouguac National Park here.
Kouchibouguac National Park hired us to refresh its site messages and improve its overall visitor experience. The previous interpretive panels were outdated and in poor condition. Our scope was to replace all of the park’s exterior panels with new exterior exhibits / interpretive nodes that engage visitors and help them connect their hearts and minds with the Park. The desired outcome was to develop an modern, interactive and fun interpretive experience that would really connect visitors to the Park’s landscape, history, cultures and stories. At the same time, the interpretive nodes would need to inspire visitors to help protect and become true stewards of Kouchibouguac National Park.
The turn-key project required concept design, content development, detailed design, and fabrication of all interpretive elements. Our Design Objectives were to enhance and improve the visitor experience, be interactive and immersive, be family-oriented and safe, be relevant to key markets, be accessible to all visitors and compliment the landscape and viewplanes.
Visit our additional work along Kellys Boardwalk in Kouchibouguac National Park here.
Just 35 minutes east of Edmonton lies a natural wonderland open all year long! Spread a blanket and gaze at a starry sky free from city lights or follow the footprints of a bison and learn how this magnificent animal was brought back from near extinction. In addition to being an important refuge for bison, elk and more than 250 bird species, Elk Island National Park is also an oasis of calm for day picnickers and overnight campers alike.
Elk Island National Park (EINP) of Canada is located 45km east of Edmonton, Alberta. It is the sixth oldest of Canada’s forty-six national parks. EINP was initially created as a wildlife sanctuary for Elk in 1906, however, the park is now recognized, world-wide, for its conservation efforts for plains and wood bison.
Parks Canada desired a turn-key, creative solution for its interior exhibit which included content development, conceptual design, writing, detailed design, fabrication and installation.
To optimizing visitor flow and the overall visitor experience, we assisted Parks Canada with the placement of all project elements, including exhibits, orientation information, retail and a children’s area. Sperry Design also recommended various exhibit types, technologies, materials and platforms to best enhance and promote EINP’s overall storyline, interpretive themes and key messages. The delivery of the overall interpretive storyline was also aided through the use of striking images and design layouts. All project elements were geared toward EINP’s key markets and potential emerging markets.
The new VIC enhances and improves the visitor experience at EINP, is interactive and immersive, family-oriented and safe, relevant to key markets and accessible to all visitors. The final exhibit compliments the uinique landscape and viewplanes at EINP. The project was fabricated and installed by Atlantex Creative Works.
New Elk Island Visitor Information Centre unveiled ahead of busy summer season.
Sperry Design was recently engaged by Parks Canada to update the Visitor Information Centre (VIC) at the Halifax Citadel National Historic Site. Located in the heart of the city, the Halifax Citadel is one of the most prominent national historic sites in Canada. The VIC must be a “welcoming” place and a “doorway” to the services and programs offered at the Citadel, other nearby Halifax Defence Complexes, and other facilities and attractions.
Parks Canada envisioned a modern, high-quality and functional facility for staff and visitors. The VIC needed to be a comfortable and inviting setting designed for interaction, information, orientation and visitor flow through a fairly small space. The high-level redesign, along with Parks Canada’s quality of service, information, and guidance needed to allow visitors to explore and appreciate the Citadel at their own pace, based on their individual interests, and needs. We also ensured that the project met Parks Canada’s accessibility standards.
The redesign, provided by Sperry Design, for the VIC, offers an engaging and informative visitor experience, that helps provide a sense of place, and emotionally connect the visitor to the site.
We designed a new reception desk that was built by Atlantex Creative Works. Based on the semi-circular design of the canon positions on the top of Citadel Hill, the desk provides a sense welcome, and give Parks staff sufficient storage and easy working space. While the desk is clean and modern it fits perfectly within the historic space.
The new VIC graphics are consistent, modern, vibrant, informational, and immersive. They create a sense of place and anticipation for visitors. Wayfinding and map design is clean and consistent with the look and feel of the VIC.
New media and interactive displays designed by Sperry take centre stage and dramatically flank the new reception desk on both sides. Bilingual messages transition across many screens simultaneously. Rather than limit content to one screen, we deployed five, large format, 4K screens that essentially became one media canvas for us to deliver dynamic, flexible and updateable content. The screens deliver information on the various on-site tours and schedules as well as theatre showtimes in the adjacent theatre space. Promotional videos about Citadel Hill intermittently come to life on screen to break any monotony. All of the screens are driven by a single iPad, located behind the VIC reception desk.
Sperry Design worked with Design Plus Architecture to develop a Concept for the Renewed Visitor Experience and Exhibits at Gros Morne National Park in Newfoundland and Labrador. Design Plus Architecture was prime consultant and responsible for the design of the building renovation. Sperry Design led the design for Visitor Experience programming and fit-up. Additionally, our work included the development of an Interpretive Thematic Framework for Parks Canada which focused on Ecology in Gros Morne.
Sperry Design designed a series of double sided interactive interpretive kiosks at Prince Albert National Park in Saskatchewan. The panels detail the Park’s unique features including its wild plains bison population, bears, fish and one of the largest white pelican nesting colonies in the world. The panels were fabricated by project lead Atlantex Creative Works.
Recently, Sperry Design and Parks Canada collaborated on a series of exterior interpretive panels for the Cape Breton Highlands National Park in Ingonish. Sperry Design developed and designed the panels, keeping in mind the two separate sites they were to be placed. The mountain panels overlooked the highlands and detailed the unique geology, landscape and wildlife of the CBHNP. The marine panels, which overlooked the Gulf of St. Lawrence, told the story of the Gulf / area as a highway. It detailed the early explorers, how people live and work in the golf as well as water currents, ice, and seal migration. We used impactful and attractive imagery including high quality photographs by local photographers, and we provided original artwork for maps, and illustrations, to make the panels vibrant, engaging and informative. Each panel also featured the graphic of a child, in silhouette, looking though binoculars and asking a question, so that visitors could interact with each panel.
Sperry Design undertook a new installation of exhibits at the Cheticamp Visitor Centre in Cape Breton Highlands National Park. This was a turnkey, design-build project. The new VIC has a balance of informative and interpretive panels along with interactive touchscreens, visual monitors and hands-on components. The interpretive objectives and approach of this project were to provide information to visitors, orient visitors upon arrival in Cape Breton Highlands National Park as they plan their visit, promote key experiences in Cape Breton Highlands National Park, and share the story of Cape Breton Highlands National Park.
The project began as an interpretive masterplan. We worked in collaboration with Parks Canada to develop a visitor experience that would welcome, orient, and inform visitors about the park, its story and key features. The concept had to be engaging and entertaining while encouraging visitors to get out and explore and experience the park for themselves.
The exhibit welcomes visitors to CBHNP and instantly creates a sense of place and an instant emotional connection with the visitor. This exhibit is family-friendly and fun. Again, it is a balance of informative interpretive panels along with interactive touch screens, visual monitors, and low-tech, hands-on learning components. A key feature wall includes graphic treatment of life-sized animals found in the park. Visitors can touch and feel the various furs of each animal as they stand toe-to-toe with them to see how they measure up. Several monitors run detailed slideshows on habitats, wildlife and hiking trails. While others feature key programming and schedules. The exhibit engages visitors and allows them to explore and plan their adventures in CBHNP. In designing static, interactive and digital acomponents, simplicity was the key and was achieved through the refinement of the interpretive objective to its purest form. Our goal was to develop stimulating and informative interpretive exhibits that stand up to both the natural elements and the rigours of use. At the same time, we were designing for audiences of all ages.
As part of the fundraising Campaign for The World’s Oldest Basketball Court, Sperry Design was engaged to develop and design 3D Renderings for The Canada First Basketball Experience Centre. The Centre will be an innovative, immersive and differentiated product; offering hall-of-fame-quality information and physical engagement to generate excitement, interaction and participation with fans of all ages. Visit https://worldsoldestbasketballcourt.com
Full rebrand, photography, signage, interpretation, print, social and online. The brand is based on the Shubie Canal's rich recreational, natural and historical assets. Yours to Explore. Visit the shubenacadiecanal.ca
We discovered 3 core values about the County of Annapolis. It is rooted in scenic beauty, it is rooted in heritage and history, and it is rooted in quality of life. “Naturally Rooted” was the most natural tagline we have ever created. It flows and it goes with Annapolis County. In addition, the new brandmark we created for the county extends this concept. It is the brand focus of the county's entire tourism and economic development initiatives.
The Municipality of the District of Yarmouth engaged Sperry Design to brand the Municipality. Working in collaboration with the Municipal Council, Sperry design facilitated a series of brand discovery sessions. Based on the findings, we developed, designed and implemented a municipal brand mark with the tagline “Truly Connected” which was based on the Municipality's connection to its Natural Beauty, Quality of Life and Vibrant History. Sperry Design produced a Brand Guidelines Manual that detailed the municipality’s core values, personality and position. Additional print collateral was created as part of the project.
The Municipality of the District of Chester (MODC) is strategically located between Halifax and Bridgewater. The area is known as the gateway to the South Shore and is easily accessed from Halifax. It is a geographically diverse rural / urban(ish) community that is home to approximately 11, 000 people. MODC boasts much sought after natural environments and landscapes, such as ocean and lakeside waterfront, tracks of farmland and forested areas as well as an abundance of amenities and services.
MODC desired a unique and relevant brand, image and strategy to support its strategic goal of fostering economic prosperity. MODC desired a strategic brand design team to develop a unifying message that will produce tangible increases in commercial and industrial activity, economic development, and tourism and community pride.
Full Brand Tourism Strategy
Built upon the value proposition of over hundreds of miles of breathtaking and beautiful scenic coastline, combined with a relaxed pace of life, Sperry Design created the punchy tourism message of “Just Coast” for our client. This message was rolled out through a fully branded tourism strategy. The strategy and the message were delivered through traditional collateral platforms of print and online with a special focus to heavily promote Richmond County’s outdoor recreational activities and attractions. The cornerstone of print materials produced was a 32” x 18” map folding into a 4 x 9 information brochure. The back of the map contained panels that detail the recreational activities and attractions with descriptive text and imagery. Although the map is designed to communicate information clearly and concisely, the design intent that we suggested, and our client agreed to, was a fun and retro look and feel, with whimsical imagery and figures to engage users on a more entertaining level, including the Richmond County Tourism logo used on the map.
The Community of Inverness has natural beauty and many diverse recreational activities within its beautiful setting. If Port Hood is where people stop to go to the beach, and Mabou is where visitors go to listen to music or experience the Gaelic culture, than the Community of Inverness is where people “Come to Play” in Cape Breton. Come to Play in the Community of Inverness. Come to play golf, play the horses, play on the beach, play in the warm waters of the Gulf of St, Lawrence, play guitar on the beach with friends and family, as well as fish, sail, paddle and simply enjoy a stroll along the boardwalk while soaking in the Island’s most spectacular sunsets.
Sperry Design has completed several roll-out initiatives for Inverness, including a detailed signage program for the village and streetscape enhancements that drive and deliver the brand.
Sperry Design was hired to develop and design an information brochure for the Destination Bluenose Coast. The brand communicates a sea bound coast full of adventure, treasure and hidden gems. The final product was a beautiful, functional, and easy-to-use brochure that reinforced a look and feel for the Bluenose Coast on Nova Scotia’s Shore. The main feature of the brochure was a large foldout map of the region. The other side included the story of Bluenose Coast, hidden gems, things to do, and how to find them. Tourism and Community signage expert Roger Brooks has used the Bluenose Coast map brochure in his seminars as a best practice of how a tourism brochure should look, function, and reinforce the look and feel of a region to visitors. The brochure has lived up to that accolade. In its first year in print, over 100,000 of the Bluenose Coast Brochure / Maps were distributed to VICs and the demand for this brochure remains. The project also included the design and fabrication of a destination / directional sign for the Village of Chester that was located along the Bluenose Coast on Nova Scotia’s South Shore. The sign carries the same aesthetic as the Bluenose Coast brochure.
Sperry Design, in collaboration with the Chéticamp Facade Committee, developed and designed civic signage and wayfinding signage, including traffic, pedestrian, and walkway signage for Quai Mathieu, along the waterfront. The two-sided welcome or gateway signage took the shape of the local harbour light and was painted in Acadian colours and the yellow star, or Stella Maris.
As a second phase to this project, Sperry Design developed and designed the Place de Chéticamp. This included a playground using the bright and engaging Acadian colours of red, blue white and yellow. Also included were seating areas, decorative landscaping using a pattern design in flagstones, as well as a parking area for RVs.
New Glasgow Unveils New Community Identity Sign on Trans-Canada Highway 104 December 16, 2014... New Glasgow Mayor Barrie MacMillan announced today that the Town of New Glasgow is pleased to unveil the establishment of a new community identity sign that is now erected on the Trans-Canada Highway 104, eastbound lanes, near Exit 20. An existing sign, east of Exit 26 for westbound approaching the town, is also being refurbished to reflect the new sign design for New Glasgow and will be installed early in the New Year. Mayor MacMillan says, “We are very pleased with this new sign design as it is a professional and vibrant representation of our community. New Glasgow is a dynamic, progressive place to live, do business and visit—and our new sign conveys this message. The new design for our signs also communicates the New Glasgow flourish brand clearly and concisely. New Glasgow is a community known for its role as a commercial service centre for northern Nova Scotia, for its entrepreneurial spirit, culture, quality lifestyle and natural beauty. The character of our town is communicated beautifully in our new sign through all of the graphic features which were selected with great thought and precision. It is an appealing and professional representation of the community which residents can take pride in. Feedback to date has been very positive and our residents are excited to see our community profiled through such an impressive design and medium.”
“We know that you need to illicit a quick emotional response with these types of signs, because the viewer is passing by rapidly and only has a few seconds of viewing time,” explains Adam MacKenzie, President & Creative Director of the Halifax based company Sperry Design Inc. which created New Glasgow’s new highway sign design with Dave Campbell, Senior Brand Design Consultant with Sperry. “Therefore, we designed the sign with a dynamic vanishing point from the river, which lands on the center of the Flourish brand mark. It pulls you in. It’s welcoming and inviting. We worked with Town officials to understand the essence of New Glasgow and we used the following elements to help us achieve this communication objective. Warmth was achieved through the colour selection; commerce represented by the building skyline; arts through Glasgow Square Theatre; recreation and quality of life with the river, trails and marina. Together these elements instantly tell the story of New Glasgow. The New Glasgow highway signs promote exits 23 and 25 which is supportive of New Glasgow’s partnership with the Municipality of the County of Pictou and the East River Business Park project,” adds Mayor MacMillan. “The new sign signals the gateway to our regional business community. It is a part of our business strategy and regional vision.”
Community identity signage is managed by the Nova Scotia Department of Transportation and Infrastructure Renewal. The provincial department works with communities to produce the signage according to provincial highway safety guidelines and manages the fabrication and installation services. The manufacturing of the two signs, installation of the new sign and posts, sign design and refurbishing of the second sign cost approximately $16,000.
The Town of Wolfville recently design, and implemented a full-tier wayfinding system with Sperry Design. Our work included the development and design of a detailed signage location plans for the town along with a complete message schedule for all signage. 3D maps of town and the downtown core were also created.
Using the “Birthplace of New Scotland as our anchor, and our inspiration, Sperry Design created a strong brand identity, print materials, welcome signage and wayfinding for the Town of Pictou. The typography and colour palette embody Pictou’s undeniably rich Scottish heritage, including the “flagship” Hector, and the Town’s unique architecture.
These were illustrated design concepts for the Municipality of Shelburnes 100 series highway community signage program. The colours in the design were separated into individual 3M Opaque Vinyl Graphic Film to ensure colour fastness for at least ten years.
The design intent of these signs is to welcome visitors to the municipality, capture their attention, and encourage them to visit.
Sperry design worked with the Halifax Seaport to develop a signage environment that reflected its waterfront industrial and contemporary urban aesthetic. The Halifax Seaport is a major international destination for cruise ships from around the world and home to the Halifax Seaport Famers’ Market.
Complete wayfinding strategy and signage guidelines program for Halifax Metro Transit. The program was introduced with the newly constructed transit terminal in Dartmouth. Our scope of services included developing a location plan and a message schedule for the entire site and considered Halifax Metro Transit buses, vehicular traffic and pedestrians. All signage was accessible, braille and tactile. Additionally we developed custom 3D maps to help users navigate the largest terminal east of Montreal.
Exterior Building Signage and full Interior Wayfinding design for East Hants Sportsplex
Full rebrand and signage program for the historic / landmark Cornwallis Inn located Kentville, Nova Scotia. The Cornwallis Inn has its origins in the Aberdeen Hotel. Owned by Daniel MacLeod, the Aberdeen became the town’s principal hotel. It was purchased by the Dominion Atlantic Railway in 1919, renovated, landscaped, and renamed the Cornwallis Inn. A larger and more modern hotel was soon needed. The first Cornwallis Inn was demolished in 1930, when the new Cornwallis Inn was built on Main Street. It opened on December 9, 1930, offering accommodations and services equal to the best hotels on the continent. The new Cornwallis Inn was built in two hundred and eight days, and was operated as a hotel from 1930 until 1973. Rebranded as Main Street Station, the building is now how to a thriving, hip business community and is a landmark centrepiece in downtown Kentville.
3D model, concept design renderings and construction management for Residential Property in Dartmouth, Nova Scotia.
3D model, consultation and concept design renderings for Residential Property in Dartmouth, Nova Scotia.
3D model, concept design renderings and construction management for Residential Property in Halifax, Nova Scotia.
3D model and concept design renderings for a new commercial development.
As a design sub-contractors for AtlantexCreativeGroup, Sperry Design undertook a new installation of exhibits at the Ingonish Visitor Centre in Cape Breton Highlands National Park. The interpretive objectives and approach of this project were to: Provide information to visitors; Orient visitors upon arrival in Cape Breton Highlands National Park as they plan their visit; Promote key experiences in Cape Breton Highlands National Park, and Share the story of Cape Breton Highlands National Park This exhibit was very family-friendly and fun. It was a balance of informative interpretive panels along with interactive touch screens and hands-on learning components. An example of this included a station where visitors could touch and feel the various cobblestones found on the Highland Park’s beaches. In terms of new media, we took an actual topographical map from the 1970’s, a former feature exhibit, and reinvented it as an interactive touchscreen map of the Park that allowed users to access the park’s beaches, campgrounds, trails and amenities. Broadly, the visitor experience and overall message, welcomed and oriented visitors and then provided an overview of the park’s wildlife, trails, beaches, communities, programs, camping, amenities, and gave them the opportunity to plan their own adventure and explore the park.
Province House National Historic Site is where the Prince Edward Island Legislature, known as the Legislative Assembly of Prince Edward Island, has met since 1847. The building is located at the Charlottetown and is Canada's second-oldest seat of government.
From September 1–7, 1864, Province House had an important role in helping Prince Edward Island host the Charlottetown Conference which resulted in Canadian Confederation.
In 1973, Parks Canada approached the government of Prince Edward Island with a proposal for joint management and restoration of the structure in recognition of its important role in Canadian history. The provincial legislature occupies one end of the building, whereas the restored Confederation Chamber displays the room where the Charlottetown Conference meetings occurred.
Sperry Design developed and designed a series of interpretive panels for Parks Canada Agency detailing the Charlottetown Conference, historic Queen Square, the Seat of Government, and the Neoclassical Design of Province House.
Sperry design was engaged to design five interpretive panels for Cape Breton Highlands National Park. These special panels marked a significant collaboration between Parks Canada and the local Mi’kmaw Community.
Four of the panels recreate the story of the Sweetwater Maiden, based on Mary-Louise Bernard’s illustrated children’s book Sweet Water Maiden: The Legend of Maple Syrup. our of her book illustrations with passages from the book in English, French and Mi’kmaq translations are depicted on the panels and allow visitors to enjoy the story in the natural and beautiful setting of Cape Breton Highlands National Park. One of the panels displays an artistic rendering of the traditional Mi’kmaq lands, known as Mi’kma’ki, for historical context. Throughout the process, Sperry Design worked with our Parks Canada client, who in turn, worked with the Mi’kmaw Advisory Committee through a careful review, feedback and approval process to guarantee that that both the Mi’kmaq community, and Park’s Canada ‘s messaging were accurately detailed in panel content.
All the panels were designed with die-cut edges to mimic the soft, rolling and tree-lined mountains of the park. The colours used on the panels adhered to Parks Canada’s brand and colour standards, which fit perfectly in the traditional Mi’kmaw style of earthy and organic colour. To provide a further sense of place and nature, Sperry Design incorporated subtle maple leaf graphics and textures that ran consistently through the five panels.
Hawthorne Cottage is a National Historic Site of Canada located in Brigus, Newfoundland and Labrador, Canada. It is operated by the Historic Sites Association of Newfoundland and Labrador. It was the residence of Captain Bob Bartlett, a famed Arctic explorer. Bartlett is credited by marine historian Thomas Appleton with "the finest feat of leadership in Canadian Marine history" in his efforts to save the crew of the ill–fated Karluk under Arctic explorer Vilhjalmur Stefansson.
Built in 1830 by Brigus merchant John Leamon, Hawthorne Cottage came into the Bartlett family through Bartlett's mother, Mary Leamon Bartlett, granddaughter of John Leamon. In 1834 the house was moved 10 kilometers from its original site in Cochranedale to its current location in the centre of Brigus. In the house are the Benville Tearooms, once operated by Bartlett's mother and sisters.
The cottage combines features of Newfoundland vernacular architecture enhanced by intricate architectural details. The architecture of Hawthorne has been recognized by the Historic Sites and Monuments Board of Canada as typifying the refined lifestyle of Newfoundland outport merchant families of the 19th and early 20th centuries. It was designated a National Historic Site in 1978, and has been a Federal Heritage Building since 1993.
Parks Canada Live at the Park Music Festival, Cape Breton Highlands National Park. Parks Canada hired Sperry Design to create a custom, bilingual poster to promote its Summer in the Parks Concert Series for Cape Breton Highlands National Park. The poster we developed and designed was highly engaging, colourful and vibrant to reflect the concert series and its diverse performers as well as the Park. The poster communicated dates and schedules clearly and simply, while remaining consistent and faithful to Parks Canada’s Brand and Design Standards.
Interpretive Panel and Site Map for Green Gables Heritage Place. Designated in 2004, L. M. Montgomery's Cavendish National Historic Site commemorates the natural and cultural landscapes that played a vital role in Lucy Maud Montgomery's early career.
With our fabrication partner Atlantex Creative Works, Sperry Design concocted a truly sweet visitor experience that celebrates the history and worldwide appeal of chocolate, and the Ganong family of candy makers. Engaging, interactive displays, a historical timeline of Ganong chocolate boxes, and chocolate hand dipping demonstrations are just some of the exhibit highlights.
Sperry Design developed an interpretive masterplan for the 2000 + square foot exhibit space. We then prepared concept designs for all exhibits, prior to commencing with a detailed design phase which included research, copywriting, image sourcing, graphic design and interactive design. We also helped oversee and coordinate installation to ensure a smooth final delivery of the visitor experience.
Liverpool Packet & the War of 1812 The War of 1812 and Liverpool Packet exhibit was turnkey project created by SperryDesign and Atlantex Creative Works. This unique exhibit, produced for the Queens County Museum, in Liverpool Nova Scotia, tells the intriguing story of Liverpool Packet, the most successful privateer schooner of the War of 1812. Visitors can board a life-size model Liverpool Packet where they can enjoy numerous displays including an interactive 6-pounder cannon that fires a “shot across the bow”, as well as touchscreens, and other engaging activities. The exhibit, which serves as a flagship attraction for the Museum and the Town of Liverpool, is a celebration of the Town’s rich privateering history, and its present designation as “Port of the Privateers”. Watch a video here!
Interpretive planning and design project for the Wooden Boat Museum of Newfoundland and Labrador. An amazing project that focuses on the various types of wooden boats that have been traditionally built in Newfoundland. The exhibit also focuses on various boat builders and communities throughout the province.
Canada: Day 1 was a travelling exhibit, engaging communities across the country. The exhibit explored the multifaceted experiences of newcomers on their first day of arrival in Canada, spanning from Confederation to present day, as well as the similarities and diversities of these experiences. The exhibit was designed to appeal to a broad base of Canadians who can relate to the experience of immigration, resettlement and finding their way in a new place.
Newcomers’ unique and shared experiences - across time and cultures - were highlighted in a thoughtful way through oral histories, archival images, original artworks, objects and visitor participation. The exhibit explored the themes of Transitions, Arrival, Encounters, Finding Your Way and Reflections. The exhibit took visitors back to the first day in Canada, and challenged them to imagine themselves in a newcomer’s shoes.
The Canadian Museum of Immigration at Pier 21 required the adaptation and expansion of an existing 1,500 square foot travelling exhibit into its permanent 4,713 square foot exhibit space. This task included incorporating the museum’s existing temporary wall system, cases, and audio‐visual equipment. Additionally, the Museum desired 800 square feet of storage as part of the 4,713 square foot plan.
This project, the adapted version with the working title of Canada: Day 1 Halifax, was displayed in the Museum’s temporary exhibit gallery (the Ralph and Rose Chiodo Gallery). This exhibit was the Museum’s major contribution to the 150th anniversary of Canadian Confederation in 2017.
This Interpretive Masterplan for the Fairbanks Centre provides a layout of the exhibit space and site, and details thematic sequencing, visitor flow, spatial planning, and the interpretive story for the overall exhibit.
The masterplan plan describes all interpretive objectives, methods and desired outcomes for each of the individual exhibits. Stories are clearly organized for the visitor, and will result in an entertaining and memorable visitor experience. The exhibits convey the most important messages about the site, the Shubenacadie Canal Waterway, and what visitors will experience there.
Costing options for writing, detail design, estimated probable costs of construction were included as an appendix.
Interpretive planning and design, writing, and illustration for the newly opened Starr Park in Downtown Dartmouth. The interpretive stories reveal great detail about the little known Marine Railway which pulled barges loaded with goods from Halifax Harbour to Sullivan's Pond. This was the first leg of their journey through the Shubenacadie Canal's system of nine locks. Fabrication and installation was completed by our partner Atlantex.
The Friends of McNabs Island Society, established in 1990, is a volunteer-run, non-profit, registered charity, based in Halifax, Nova Scotia, dedicated to the preservation of McNabs and Lawlor Islands as parkland.
The Friends of McNabs Island Society promotes McNabs Island as a Natural Environment Park and ‘Outdoor Classroom’. The Friends provide visitor information, host beach cleanups, guided tours and specialevents. The Society maintains trails and manages the Teahouse Outdoor Education Centre which is open seasonally.
This special project entailed the development and design of a map / brochure which outlines visitor information, park regs, and stories. The map highlights various trails, amenities and points of interest. It features several categories that are specific to the island including: nature, settlement, recreation, military fortifications, lighthouses and the environment.
McNabs Island is the largest island at the entrance of Halifax Harbour in Nova Scotia. Part of the McNabs and Lawlor Islands Provincial Park, McNabs Island is only a short boat ride from Halifax or Eastern Passage, but feels like a world away with its colourful past and unspoiled natural beauty. The Friends of McNabs Island Society, in conjunction with The Waterfront Development Corporation, partnered with Sperry Design to develop and design a series of interpretive panels and wayfinding trail markers. The system completely enhances and assists the visitor experience on the island. The interpretation focused on lighthouses, shipwrecks, settlement, military history, and nature. Read more here.
Working closely with the Friends of the Yarmouth Light Society, and the Municipality of the District of Yarmouth, Sperry Design developed and designed interpretive panels detailing Cape Forchu Lightstation’s history, as well as onsite signage – both reflecting the look and feel of this iconic and most unique Nova Scotian lighthouse.
FUN FACT: The Lighthouse is a 2019 psychological thriller film directed and produced by Robert Eggers. An international co-production of the United States and Canada, the film was shot in black-and-white with a nearly square 1.19:1 aspect ratio. It stars Willem Dafoe and Robert Pattinson as two lighthouse keepers who start to lose their sanity when a storm strands them on the remote island where they are stationed. Principal photography began on April 9, 2018, and lasted a total of 34 days in Leif Erikson Park in Cape Forchu, Nova Scotia, Canada, and inside a hangar at Yarmouth Airport in Yarmouth, Nova Scotia.
Exterior Interpretive Trail signage for the Leif Erikson Park Trail in Yarmouth, Nova Scotia.
FUN FACT: The Lighthouse is a 2019 psychological thriller film directed and produced by Robert Eggers. An international co-production of the United States and Canada, the film was shot in black-and-white with a nearly square 1.19:1 aspect ratio. It stars Willem Dafoe and Robert Pattinson as two lighthouse keepers who start to lose their sanity when a storm strands them on the remote island where they are stationed. Principal photography began on April 9, 2018, and lasted a total of 34 days in Leif Erikson Park in Cape Forchu, Nova Scotia, Canada, and inside a hangar at Yarmouth Airport in Yarmouth, Nova Scotia.
The working and recreational wharves of the Yarmouth & Acadian Shores region are living, breathing environments that are of significant economic, educational and cultural value to their communities and all Nova Scotia. They are a vital aspect of the local fishery.
Yarmouth & Acadian Shores Tourism Association’s objective was to tie the wharf sites together as a cohesive fishery-related and culturally significant tourism product for the Yarmouth & Acadian Shores region.
Sperry Design developed and designed the Living Wharves Interpretive Program to help tell stories of the local fishery in Southern Nova Scotia.
Development and design of a series of Interpretive Panels for the Town of Bridgewater’s Riverfront Renaissance Interpretive Tour.
Brandmark Design. Home Harvest Kitchen Gardens encourages & helps people to grow their own veggies. They specialize in creating beautiful landscapes that incorporate raised garden beds for delicious herbs and vegetables. Berry and fruit producing shrubs and trees are used an an alternative to ornamental varieties. They embrace a commitment to human health, environmental bio-diversity and support for sustainable local food systems. The edible landscaping company.
Concept Design for a Nautical themed Mural in the Parkade of Queen’s Marque on the downtown Halifax Waterfront.
New work for Julien Surfboards. Branding, apparel, photography, and online. Kevin Julien is a veteran surfer and shaper from Nova Scotia. Whether you’re looking for a short board, a fish, an egg, a speed egg, a nose rider or glider, Kevin has got you covered. Visit juliensurfboards.ca
Storefront Signage Concept for Rackology in Halifax. Black powder coated aluminum silhouetted shape with knocked out logo. Business Cards.
Tidal Bay Cottage in Hampton, Nova Scotia. Logo, and drink coasters.
We recently sold our quarter pipe on Kijiji to 2 guys from Yarmouth. One guy was named Spencer. He was an aspiring videographer / content creator for all things skateboarding. We were talking while they were disassembling the ramp and loading it into their truck.
Dude needed a logo. So I did one for him.
8 Acres Coffee Roastery is a sustainable coffee farm located in the Antigua Valley, Guatemala. 8 Acres is a focused on micro-lot, specialty grade coffee and is proud to offer traceability, distinctiveness, quality and an interdependent relationship with its farm and customers.
It’s Sherwood Park location, in Alberta, is a boutique roaster that imports and roasts coffee on demand in small batches.
Logo, brand design, business cards and direct mail for the Cutter Bothers.
"TJ" Grant is a retired Canadian mixed martial artist who most recently competed in the Lightweight division of the Ultimate Fighting Championship. Grant began training in Brazilian jiu-jitsu at the age of 15 and then also began wrestling, later going on to compete at Cole Harbour District High School. Grant was a three-time Wrestling Champion in his province in 2001, 2002, and 2004 and also represented Nova Scotia at the 2001 Canada Games in London, Ontario. Grant has also won several competitions in submission wrestling and Brazilian jiu-jitsu in his home country of Canada. Grant made his professional mixed martial arts debut in 2007 and compiled a record of 13-2 before being signed by the UFC.
TJ now runs his own school teaching mixed martial arts with a focus on Brazilian Jiu-Jitsu (BJJ) and Muay Thai. His new brand is influenced by the UFC, the Grant Family Crest, the "G" from his surname, and the BJJ Black Belt. "Stand Fast" is the traditional Grant motto.
We were honoured to be asked by International Chito-Ryu Karate Federation Canada to design their new website. This site represents all Canadian Chito-Ryu member dojos who are directly affiliated to Soke, and the International Chito-Ryu Karate-Do Federation.
CHITO-RYU KARATE-DO means the thousand year old style of the empty handed way.
'CHI' means 'one thousand'.
'TO' refers to China’s Tang dynasty (618-907), which is where To-de (which later became known as Karate-do) is commonly thought have sprung from.
'RYU' is the Japanese word for style.CHITO-RYU KARATE-DO' means 'The thousand year old style of the empty handed way.
Rebrand, photography, apparel and responsive website. Visit https://www.halifaxryuseikan.com
Sperry Design was honoured to be asked by Taneda Sensei to create the new brand design and look and feel for the 2019 Chito-Ryu International Soke Cup. Sensei Chris Taneda is a 7th Degree Black Belt with the title of Kyoshi and is the highest ranking person outside of Japan within the Original Style of Chito ryu. He is a member of Karate BC’s Technical Committee and part of Karate Canada’s Dan Grading panel. The 2019 Soke Cup will be hosted in Penticton BC, Canada.
The design intent is to communicate the main messages of the Soke Cup 2019 event. The figure symbolizes Chito Ryu Karate and is also a symbol of competition and sport at the Soke Cup. The Canadian Maple Leaf represents Canada as event will take place in British Columbia next summer. The Rising Sun symbolizes Japan and is also a symbol of tradition and good fortune. This applies to all Soke Cup competitors. The logo is supported by energenic, descriptive text, that simply delivers the name of the event in a disciplined and athletic manner. Embedded in the Maple Leaf graphic is a subtle Japanese wave pattern which is intended to comunicate power, energy and tradition.
The introduction of the traditional Japanese design element is to subtly communicate a repect for Japan, O Sensei Chitose and Soke Sensei. The subtle Japanese wave pattern is also intended to comunicate power, energy and tradition.
Sperry Design was thrilled to be able to help brand, market and promote Chito-Ryu’s annual summer camp in Nova Scotia. In celebration of its 10th Anniversary, ICKF-NS needed to get the message out and invite all members (Kids & Adults) to attend its 2018 Annual Summer Camp - July 11-15, in Nova Scotia, Canada. This years event also welcomes Guest Instructor Chris Taneda (BC) 7th Dan, Kyoshi. Sperry Design provided a full range of complimentary design services that included photography, copywriting, print, online and social.
New branding for Karate Nova Scotia. The design intent and creative direction was to simply communicate 'Karate' and 'Nova Scotia'. The kicking lion obviously symbolizes Karate, but also represents offence. The yellow shield represents defence. The ROAR theme is an extension of the lion concept.
Judo NS promotes the advancement of judo as an accessible competitive sport, recreational activity and balanced lifestyle choice for all Nova Scotians. Sperry Design rebranded and positioned Judo Nova Scotia as “More than a sport”, and created a succinct brandmark, comprising a yellow judo belt, incorporated into a blue cross on a white background to represent the Provincial flag.
Sperry Design worked with Fish Safe Nova Scotia to brand its Hooked on Safety and Navigational Safety public awareness campaigns. Shelby the Crab and Seamore the Lobster were designed to be campaign mascots and safety ambassadors. Our work extended into new photography for the association as well as the design of its Navigational Safety Logbook.
Multiple Public Awareness Campaigns for The Nova Scotia Trucking Safety Association. The Nova Scotia Trucking Safety Association (NSTSA) is a not for profit ISO 9001-2015 certified safety association. Member funded and directed to save lives and reduce the toll of workplace injuries. NSTSA coordinates and provides quality health and safety programs to its members through training, certification and partnerships with industry, clients and government.
Designing educational material for Nova Scotia Trucking Safety Association (NSTSA) was truly a rewarding experience. Directed to save lives and reduce the toll of workplace injuries, NSTSA coordinates and provides quality health and safety programs to its members through training, certification and partnerships with industry, clients and government. When they engaged us to develop and deliver its course for Load Securement, we jumped at the opportunity. Once we found our creative direction, we knew we had the right vehicle to deliver the course in an engaging and fun manner.
There is a right way to do things, and there is a wrong way to do things. The right way is honest, on the level, truthful, conscientious, sincere and FRANK. The wrong way is dishonest, unscrupulous, fraudulent, corrupt or SHIFTY.
Meet Frank. Frank is professional, morally correct and principled. When you secure a load the right way, you do it properly and safely because there is no room for error on the road. Public safety, driver safety and damage-free freight is what Frank wants.
Meet Shifty. Shifty takes shortcuts, is unethical, unprincipled, underhanded, and lazy. When you secure a load the wrong way, loads can shift and result in claims, incidents, accidents, downtime, loss of product, loss of customers, and potentially, loss of life.
Through the Adventures of Frank and Shifty, students learn about the importance of proper cargo securement. The modules, lessons and workbooks illustrate the proper and improper ways of securing cargo through the actions of Frank and Shifty, and the pitfalls of being lazy, and taking shortcuts as Shifty does. Students quickly understand that it never ends well for Shifty. Our key message - Don’t be Shifty with load securement!
According to Feed Nova Scotia, of the 40,000 Nova Scotians that use the food bank each month, 1 in 3 is a child. We created a photo-mosaic for Canstruction to illustrate this staggering fact.
As prevalent as the issue of hunger is in our community, it can, at times, be difficult to see the problem when it’s right in front of us. Sometimes we must step back to raise our awareness and change our perspectives - only then does the issue come into focus. To that end, visitors were asked to take the escalator to the upper floor to properly view the piece. The hope was to focus people’s perspective on the issue of child hunger in Nova Scotia.
In an effort to open its new state of the art campus building, Mount Allison University and exp Architects engaged us to help them realize the user experience of the building through design. Working in collaboration with the university and architecture team, we developed, designed and implemented wayfinding and signage, commemorative elements and a donor recognition program that inspires and brings the building to life. The Purdy Crawford Centre for the Arts is now enjoyed by faculty, students, and alumni, parents, visitors and the community at large.
Sperry Design has been Saint Mary's University's design partner for the last decade, and has produced a multitude of state-of-the-art design solutions for them. Our ongoing work has included detailed exterior and interior wayfinding, signage and map directories, space planning projects and public awareness initiatives.
Working closely with our client at Saint Mary’s University, Sperry Design provided a conceptual design for the university’s Hockey High Performance Room, located in the Homburg Centre. The room had no vibe or feeling of energy to motivate its users, the SMU Huskies Hockey Team. Sperry Design developed a design that took the room from a dull, non-inspiring and generic workout environment, to a completely re-energized custom space to inspire and motivate the hockey team in their work out performances. Large motivational quotes and large, visually impactful and energized graphics were used to “pump up” the athletes.
Sperry Design has enjoyed a long-standing, supportive relationship with Saint Mary’s University. Our most recent design project was to develop and design a campus-wide, residence, wayfinding system that the university could adopt and implement over time. Having a detailed standards manual allows universities and institutions to consistently phase in signage as new fiscal budgets become available. The new system is fully-accessible and AODA compliant.
Working closely with the St. Margarets Bay Regional Tourism Development Association, Sperry design undertook a Concept Development Plan and 3D renderings for an interpretive thoughtway trail in the Peggy's Cove Preservation Area. The trail system was meant to allow visitors to immerse themselves in the nature and tranquility of the trail, while unobtrusive signage would enhance the visitor experience. All signage as well as any benches or chairs were to be made of natural materials that would blend seamlessly into the environment.
Kennetcook is a community in the Canadian province of Nova Scotia, located in the Municipal District of East Hants. The village takes its name from the Kennetcook River which is believed to come from a Mi'kmaq word meaning "The Place Further Ahead or The Place Nearby". The river was an important east-west canoe and portage route for the Mi'kmaq people connecting the Piziquid (Windsor) area with the canoe routes and settlement areas along the Shubenacadie River.
A covered bridge spanned the Kennetcook River until 1967. This was the last covered bridge in Nova Scotia. Currently, efforts are underway to revitalize the downtown through development and implementation of an economic development plan. This development plan will include the construction of an amphitheatre, multi-purpose center, commercial development space and the re-construction of the covered bridge. Sperry Design was engaged to develop concept vision renderings as part of this revitalization project.
Altus Group Limited is a Canadian commercial real estate services and software company. 46 out of the top 50 commercial real estate owners use at least one of our products. Altus Group is listed on the Toronto Stock Exchange, with a market capitalization of around $1 billion as of 2017. The company has annual revenue of $475 million, 2,500 employees, and 75 offices.
Brandmark Design for Castle Financial based in Calgary, Alberta in Western Canada. Stock photo sourced from Creative Commons
Sperry Design produced a high-end sales brochure for this exciting, new, commercial development on the Halifax Waterfront. RBC Waterside Centre is an innovative and sustainable office space and is home to a flagship RBC branch. The full colour brochure layout features professional brand and stock photography, architectural drawings as well as full colour architectural design concepts and waterfront map artwork created by Sperry Design. Our client was The Armour Group Limited.
Brandmark for The Armour Group Limited - an investment and real estate company located in Halifax, Nova Scotia. The Armour Group Limited has been dedicated to the creation of a sense of place and pride in our region.
Total Fall Protection Rebrand
There is no other fall protection company in Canada that does what TFP does under one roof. They provide their clients with a highly focused, cyclical program comprising of inspection, training, design, fabrication & installation, consulting and sales
TFP needed a brand that spoke to their key markets; the people that use the equipment, and receive the training (they want to go home at the end of the day in one piece) and employers, they care about their employees and want to protect them, but they also need to protect their company (reduce/prevent liability).
Sperry Design developed a brand that focused attention on the unique relationship they hold with their customers. TFP is their “trusted partner” in fall protection.
The brand mark was developed using the metaphor of a grasping handshake symbolizing the trust TFP developed with their clients.
Atlantic Builders Limited is a multi-discipline construction firm for owners who want a collaborative, hardworking, and professional building partner with whom they can build solid relationships based on integrity, trust, and respect, to create successful projects.
With support from its in-house engineering firm, Silk Stevens Limited, Atlantic Builders Limited provides high quality technical expertise in construction and engineering, and a wide scope of services and capabilities, to handle each and every stage of your project.
Print Advertisement concepts for Beta Motorcycles Canada.
Full brand development, photography, print, signage, apparel, social and online for Clyde River Motocross. Check them out online at crmx.ca
Sperry Design worked with Fisher Direct to develop its new brand and visual identity. The logo is designed to communicate the company’s name and its core area of focus. This is carefully and thoughtfully achieved through the use of 2 lobster claws which also symbolize a letter F and a letter D for Fisher Direct. Our work included the development and design of a new brandmark, corporate colours, fonts, print collateral, administrative documents, signage, vehicle graphics and responsive web design.
Visit fisherdirect.ca
New brandmark for Bob the Mover. Established in 1972, Bob the Mover is a family owned and operated business dedicated to providing top-quality moving services to customers in Halifax, Dartmouth, Nova Scotia and around the Maritimes. Over 30,000 moves in almost 50 years. Call Bob when it's more than you can bear.
Located in Dartmouth, Sam’s Seafood and Grill brings to you over 50 years of combined restaurant experience throughout Metro. Sam welcomes old friends and new friends to his cozy, let your-hair-down, family restaurant.
