The Municipality of the District of Yarmouth engaged Sperry Design to brand the Municipality. Working in collaboration with the Municipal Council, Sperry design facilitated a series of brand discovery sessions. Based on the findings, we developed, designed and implemented a municipal brand mark with the tagline “Truly Connected” which was based on the Municipality's connection to its Natural Beauty, Quality of Life and Vibrant History. Sperry Design produced a Brand Guidelines Manual that detailed the municipality’s core values, personality and position. Additional print collateral was created as part of the project.