Total Fall Protection Rebrand
There is no other fall protection company in Canada that does what TFP does under one roof. They provide their clients with a highly focused, cyclical program comprising of inspection, training, design, fabrication & installation, consulting and sales
TFP needed a brand that spoke to their key markets; the people that use the equipment, and receive the training (they want to go home at the end of the day in one piece) and employers, they care about their employees and want to protect them, but they also need to protect their company (reduce/prevent liability).
Sperry Design developed a brand that focused attention on the unique relationship they hold with their customers. TFP is their “trusted partner” in fall protection.
The brand mark was developed using the metaphor of a grasping handshake symbolizing the trust TFP developed with their clients.