Full Brand Tourism Strategy
Built upon the value proposition of over hundreds of miles of breathtaking and beautiful scenic coastline, combined with a relaxed pace of life, Sperry Design created the punchy tourism message of “Just Coast” for our client. This message was rolled out through a fully branded tourism strategy. The strategy and the message were delivered through traditional collateral platforms of print and online with a special focus to heavily promote Richmond County’s outdoor recreational activities and attractions. The cornerstone of print materials produced was a 32” x 18” map folding into a 4 x 9 information brochure. The back of the map contained panels that detail the recreational activities and attractions with descriptive text and imagery. Although the map is designed to communicate information clearly and concisely, the design intent that we suggested, and our client agreed to, was a fun and retro look and feel, with whimsical imagery and figures to engage users on a more entertaining level, including the Richmond County Tourism logo used on the map.