Sperry Design worked with Fisher Direct to develop its new brand and visual identity. The logo is designed to communicate the company’s name and its core area of focus. This is carefully and thoughtfully achieved through the use of 2 lobster claws which also symbolize a letter F and a letter D for Fisher Direct. Our work included the development and design of a new brandmark, corporate colours, fonts, print collateral, administrative documents, signage, vehicle graphics and responsive web design.
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