We discovered 3 core values about the County of Annapolis. It is rooted in scenic beauty, it is rooted in heritage and history, and it is rooted in quality of life. “Naturally Rooted” was the most natural tagline we have ever created. It flows and it goes with Annapolis County. In addition, the new brandmark we created for the county extends this concept. It is the brand focus of the county's entire tourism and economic development initiatives.